Seller's Resource

Step By Step Guide To Selling Your Home


1. Meet with Frank to view your home and have a brief discussion of your goals
2. Frank will prepare a Competitive Market Analysis

      a. Comparison of similar homes in your neighborhood.
      b. This will help determine the value of your home in the present market

3. Pricing Your Home   

     a. Discuss and review sold, pending and active listings for sale in your neighborhood
     b. Review the market conditions and determine a price range your home should be listed within

4. Repairs and improvements that may need to be completed to improve the selling
    condition of your home to compete in the market.      

     a. Our Home Repair and Improvement Team as needed

5. Preparing your home to sell     

      a. Home Staging to compete with other homes in the market

6. The Paperwork     

      a. Listing Agreement, Property Disclosure, Representation and misc. disclosures

7. Marketing Program     

      a. Internet 24 Hour Marketing
      b. Marketplace ads
      c.  Visual Tour - 25 plus photos
      d. Color Brochures
      e. Visual Tour on CD's for buyers
      f.  Outdoor Brochure Box for Drive-By’s
      g. Sign
      h. Past Client/Client Referrals
      i.  Incoming Buyer Relocation Network
      j.  Inter-Office Marketing
      k. Local and National Realtor Marketing
      l.  Hot Home Email Program
     m. Property-Buyer Match Program

8. Keeping You Informed Program

      a. Offering you feedback by phone or email after every showing
      b. Written Reports on Internet Activity
      c. Bi-Monthly Written Updates on new competing listings and competing sold homes
      d. Bi-Monthly Written Agent Feedback Summary and recommendations when needed
      e. Market update and review call on a regular basis which will be determined by you



Questions? Just Ask!