Frank's Marketing Program, Pricing and Condition Advice
Marketing Plan
Pre-Marketing
- Initial walk-through
- Prepare a pricing presentation comparing active and sold homes
- Prepare the marketing program
- Review the marketing program and pricing with you
- Review "Preparing Your Home to Sell" and assist you in staging your home
Marketing
- Rochester Area Computer
- Submit up to 6 color photo(s) to the MLS
- Place lockbox on home
- Place sign in yard
- Voice mail all Re/Max agents about the new listing
- Develop a 4-page brochure (color photos and graphics)
- Develop a 4-page flyer for brochure box
- Develop and mail flyer to your friends and co-workers, if you request
- Hold a public open house
- Advertise and promote in the Post Bulletin Marketplace and Home Gallery
- Advertise your home on five Internet sites: Realtor.com, RochesterHomeGuide.com, Strongname.com, frankarmstrongteam.com and RE/MAX.com
- Search our computer database for potential buyers
- Mail you copies of advertisements
- Handle inquires on your property from the public
- Follow-up on every showing for feedback
- Weekly updates in writing and verbally on all showings
- Advise you on realtor and buyer suggestions after showings
- Update you every 10-14 days on market changes
- Exposure through Re/Max's referral network of over 56,000 agents in the US, Canada and Europe
- Virtual Home Tour on multiple websites
- Re/Max Relocation Service
- Walk-ins and call-ins to the Re/Max Rochester office
- Assist with price or condition adjustments
Offer Time
- Present all offers to you
- Assist in negotiations, make recommendations and provide proper advise
- Provide available information on buyer's qualification
After the Sale
- Handle the paperwork and contract details
- Work with the home inspector, appraiser, attorneys and co-op realtor
- Keep you informed on the buyer's loan progress
- Arrange with the attorney, lender, title company and co-op realtor for the final inspection and closing
- Follow-up after the closing to handle remaining detail
A Few Words on Pricing
Do not list with the realtor who gives you the highest price.
From Consumer Reports, July, 1990:"Expect the agent to suggest a price range, but don't let that frame you in. Be aware that some devious agents will at first suggest a very handsome price. Then, after they have the listing and the house hasn't sold, they'll come back with a pitch to lower the price."
If you had bought IBM stock 5 years ago and wanted to sell it today, would you call your stockbroker and tell him that you insisted on selling at a 40% profit? Or would you ask him to advise you on the current market price? The same applies to realtors and their market analyses.
Frank will prepare for you a through, well-researched market analysis for your home. As a result, he sells his listings very close to the asking price and he doesn't experience appraisal problems. It's part of the service you receive.
A Few Words on Condition
We live in our homes in one way - we sell them in another. Just as builders recognize that a finished, clean, pleasantly decorated model home enabled them to enhance the appeal of the homes they are building, 'staging' your home to enhance its appeal will give you a competitive edge against all the other homes on the market.
$500 spent cleaning, painting and making minor repairs will pay you back $1,000 in a higher sales price and result in a faster sale.
Frank knows which items are cost-effective and will pay you back many times over in buyer interest. After you agree to list your home with Frank, he will detail which simple, easy steps you can take to enhance your home's appeal. His team of repair people will help you with any repairs you need.
Remember, Frank is responsible for marketing your home. You are in control of the marketability of your home, which includes: setting the price, condition the home is in and how accessible it is to show prospective homebuyers.
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