It's a question thousands of homeowners ask themselves every
year. If you're one of them, you have some difficult decisions awaiting
you. Because selling your home can be a long and complex process. So
it's important to think about all the potential implications - both
positive and negative - before choosing to go it alone.
To help you make the decision that's right for you, below is a
list of some of the duties and responsibilities you would face as an
independent home seller.
Pricing Your Home
• Your first responsibility as an independent home seller is
assigning your home an accurate value, meaning the highest price a
ready, willing and able buyer will pay.
• As part of that decision, you need to consider comparable
properties in your area, current market conditions, as well as the cost
of financing and its availability.
• Remember that your listing should be in line with
comparable properties and market trends - you don't want your home to
linger on the market or sell for a lower price than you might have
otherwise received.
• You should also remember that "For Sale by
Owner" homes typically attract bargain hunters who may expect you
to lower your price since they, too, are looking to save money on
REALTOR® commissions.
Marketing Your Home
Independent home sellers must also market their properties
to the public. That means:
• Putting up signage that is consistent with local
ordinances
• Developing and paying for display and classified ads in
your local newspapers
• Holding open houses
• Working to ensure your home gets good word-of-mouth
exposure among your friends, neighbors and community organizations.
Showing Your Home
• As an independent home seller, you would be responsible
for all showings of your home.
• With that in mind, always encourage prospects to make an
appointment and discourage drop-ins.
• Work to screen the "buyers" from the
"lookers" - curiosity-seekers are common at "For Sale By
Owner" homes.
• You should also pre-qualify potential buyers to ensure
they can afford to buy your home.
• When the time comes to negotiate, you'll need to be
prepared and informed.
• Try to resolve any doubts your buyers might have, work to
keep their interest high and make a final agreement as quickly and
efficiently as possible.
• Once an offer is made, agree on the price and terms,
respond to objections and try to be responsive and flexible to
legitimate concerns.
Drawing Up the Contract
• Every independent home seller should have an attorney or
another qualified individual to preside over all agreements.
• That individual will draw up the contract and manage the
sale proceedings and closing. He or she might also help you set the
closing date and time.
• You should be sure to include a list of items you want
written into the contract, including any personal property that is to
remain with the home (like the refrigerator, microwave oven, dishwasher,
etc.), or items excluded in the sale.
• Also remember that as the seller, you are obligated by law
to disclose any material defects in your property to the purchaser and
provide the buyer with lead based paint disclosure.
Is A Certified Residential Specialist A Better Choice?
Selling your own home takes a lot of hard work and know-how.
Making even a small mistake can spell serious trouble.
By working with a REALTOR® who's a
A Certified Residential Specialist can help you sell your home
faster and for the best price by:
• Pricing your home accurately by conducting a Comparative
Market Analysis. This research will help support the price with
comparable facts and statistics.
• Advertising your home in the most visible outlets in your
area.
• Holding open houses.
• Accessing out-of-town buyers through the nationwide
network of Certified Residential Specialists.
• Suggesting easy ways to make your home more attractive to
potential buyers.
• Exploring alternative financing methods that can help
relieve a potential buyer's financing concerns.
• Scanning the Multiple Listing Service to locate active
buyers through a special nationwide network of resources.
• Acting as a third-party negotiator between you and the
buyer, making sure the selling price and buying price are optimal for
both parties.
• Screening prospects so you don't have to expose your
family to any stranger who knocks at your door.
Think of the services a